Sony FE 28-70mm f2 GM Lens (Sony E)
The Sony FE 28-70mm f/2 GM is a historic lens for Sony, released in late 2024 as the first standard zoom for the E-mount to feature a constant aperture. It is essentially designed to replace a bag full of or prime lenses, offering prime-level sharpness and bokeh with the convenience of a zoom.
| Feature | Specification |
| Aperture | Constant $f/2$ throughout the zoom range |
| Autofocus | 4 XD Linear Motors (Blazing fast and silent) |
| Optics | 20 Elements in 14 Groups (3 XA, 3 Super ED elements) |
| Min. Focus | 0.38m (1.25 ft) throughout the zoom range |
| Aperture Blades | 11 (Rounded for flawless circular bokeh) |
| Weight | 918g (Roughly 2/3 the weight of the Canon version) |
| Filter Size | 86mm |
Sony FE 28-70mm f3.5-5.6 OSS Lens
The Sony FE 28-70mm f/3.5-5.6 OSS is the classic "kit lens" that often comes bundled with Sony’s A7-series cameras. While it doesn't carry the G or G Master branding, it is a highly reliable, compact, and affordable entry into full-frame photography.
| Feature | Specification |
| Aperture | $f/3.5$ at 28mm — $f/5.6$ at 70mm |
| Stabilization | OSS (Optical SteadyShot) Built-in |
| Min. Focus | 0.3m (Wide) to 0.45m (Tele) |
| Weight | 295g (Extremely lightweight) |
| Filter Size | 55mm |
| Construction | 9 Elements in 8 Groups (3 Aspherical, 1 ED) |
| Weather Sealing | Dust and moisture-resistant design |
Sony FE 28mm f2 Lens
The Sony FE 28mm f/2 is a compact, high-speed wide-angle prime that has long been a favorite for its portability and value. While it lacks the "G Master" or "S-Line" branding, it punches above its weight, particularly for creators who need a wider field of view than a 35mm lens but still want a fast aperture for low-light work.
| Feature | Specification |
| Aperture | $f/2$ to $f/22$ (9-blade circular diaphragm) |
| Autofocus | Linear Actuator (Quiet and smooth) |
| Optical Design | 9 Elements in 8 Groups (3 Aspherical, 2 ED elements) |
| Min. Focus | 0.29m (AF) / 0.25m (MF) |
| Weight | 200g (Ultra-lightweight) |
| Filter Size | 49mm |
| Build | Aluminum alloy exterior, Dust & Moisture resistant |
Sony FE 35mm f1.4 GM Lens
| Feature | Specification |
| Aperture | $f/1.4$ to $f/16$ (11-blade rounded diaphragm) |
| Autofocus | 2 XD Linear Motors (Quiet, ultra-fast tracking) |
| Min. Focus | 0.27m (AF) / 0.25m (MF) — Excellent for close-ups |
| Optics | 2 XA (extreme aspherical) and 1 ED elements |
| Weight | 524g (Heavier than the f/1.8 but light for its class) |
| Filter Size | 67mm |
| Controls | De-clickable aperture ring, 2 focus hold buttons, AF/MF switch |
Sony FE 35mm f1.8 Lens
The Sony FE 35mm f/1.8 is one of Sony's most popular "everyday" lenses. While it doesn't carry the G Master label, it is often preferred by professionals for its combination of fast autofocus, compact size, and impressive sharpness.
| Feature | Specification |
| Aperture | $f/1.8$ to $f/22$ (9-blade rounded diaphragm) |
| Autofocus | Linear Motor (Quiet and very fast) |
| Min. Focus | 0.22m (Excellent for close-up product shots) |
| Weight | 280g (Roughly half the weight of the $f/1.4$ GM) |
| Filter Size | 55mm |
| Build | Dust and moisture resistant with a metal mount |
| Controls | Customizable Focus Hold button & AF/MF switch |
Sony FE 400-800mm f6.3-8 G OSS Lens
The Sony FE 400-800mm f/6.3-8 G OSS is a specialized super-telephoto powerhouse. Released in March 2025, it is currently the longest-reaching zoom lens Sony has ever produced for the E-mount system.
| Feature | Specification |
| Focal Length | 400–800mm (Full-Frame) |
| Max Aperture | $f/6.3$ at 400mm — $f/8.0$ at 800mm |
| Aperture Blades | 11 (Rounded for smooth bokeh) |
| Autofocus | Dual XD Linear Motors (Silent and high-speed) |
| Min. Focus | 1.7m (at 400mm) to 3.5m (at 800mm) |
| Stabilization | Optical SteadyShot (OSS) with 3 modes |
| Weight | 2,475g (Approx. 5.5 lbs) |
| Filter Size | 105mm |
Sony FE 40mm f2.5 G Lens
| Feature | Specification |
| Focal Length | 40mm (60mm equivalent on APS-C) |
| Aperture | $f/2.5$ to $f/22$ (7-blade rounded diaphragm) |
| Autofocus | Dual XD Linear Motors (Instant and silent) |
| Min. Focus | 0.28m (AF) / 0.25m (MF) |
| Weight | 173g (Incredibly light) |
| Filter Size | 49mm |
| Build | Aluminum exterior, Dust & Moisture resistant |
Sony FE 50mm f1.2 GM Lens
The Sony FE 50mm f/1.2 GM is the undisputed "King of 50mms" in the Sony ecosystem. While the version you looked at is clinically perfect and portable, the is a "statement" lens designed for those who want the absolute maximum in light-gathering ability and subject isolation.
| Feature | Specification |
| Aperture | $f/1.2$ to $f/16$ (Massive light intake) |
| Autofocus | 4 XD Linear Motors (Faster than the $f/1.4$ to move heavier glass) |
| Diaphragm | 11-blade rounded (For perfectly circular bokeh) |
| Min. Focus | 0.40m (15.7 inches) |
| Weight | 778g (Substantially heavier than the $f/1.4$ GM) |
| Filter Size | 72mm |
| Construction | Magnesium alloy & High-grade polycarbonate (Weather-sealed) |
Sony FE 50mm f1.4 GM Lens
| Feature | Specification |
| Aperture | $f/1.4$ to $f/16$ (11-blade rounded diaphragm) |
| Autofocus | 2 XD Linear Motors (Quiet, high-speed tracking) |
| Optics | 14 Elements in 11 Groups (including 2 XA and 1 ED elements) |
| Minimum Focus | 0.41m (AF) / 0.38m (MF) |
| Weight | 516g (Approx. 33% lighter than the f/1.2 version) |
| Filter Size | 67mm (Standardized with 24mm & 35mm GM) |
| Controls | De-clickable aperture ring, Iris lock, 2 Focus hold buttons |
Sony FE 50mm f1.8 Lens
The Sony FE 50mm f/1.8 (Model: SEL50F18F) is the quintessential "nifty fifty" for the Sony E-mount system. It is specifically designed as an affordable, lightweight prime lens for full-frame cameras like the A7 series, though it performs exceptionally well on APS-C bodies (like the A6400 or ZV-E10) as a 75mm equivalent portrait lens.
| Feature | Specification |
| Focal Length | 50mm (75mm on APS-C) |
| Aperture | $f/1.8$ to $f/22$ |
| Diaphragm | 7-blade circular aperture |
| Optics | 6 elements in 5 groups (1 aspherical element) |
| Weight | 186g (Ultra-lightweight) |
| Filter Size | 49mm |
| Mount | Metal (sturdier than many budget plastic mounts) |
Sony FX30 Digital Cinema Camera
The Sony FX30 is the entry point into Sony’s prestigious "Cinema Line." While it looks similar to the ZV-E10 II, it is a dedicated filmmaking machine with a body designed for heavy production use.
For your shop, this is the camera to choose if you want to create true cinematic commercials. It features a "Dual Base ISO," which means it can shoot incredibly clean, noise-free footage even in the dimly lit corners of your store.
| Feature | Specification |
| Sensor | 26MP APS-C Exmor R CMOS (Back-illuminated) |
| Video | 4K up to 120p / 10-bit 4:2:2 Internal |
| Log Shooting | Full S-Log3 with Custom LUT support |
| Body Design | 5 Threaded holes (1/4-20) for mounting gear without a cage |
| Cooling | Internal Fan for unlimited recording in 40°C heat |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Dual Slots | 2x CFexpress Type A / SD UHS-II Hybrid Slots |
Sony FX3A Full-Frame Cinema Camera
| Feature | Specification |
| Sensor | 12.1MP Full-Frame Exmor R CMOS (Back-illuminated) |
| ISO Range | 80–102,400 (Expandable to 409,600) |
| Video | 4K 120p / 10-bit 4:2:2 Internal |
| Color Science | S-Cinetone (Matches Venice & FX9 cinema cameras) |
| Cooling | Active Cooling System (Built-in Fan) |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Audio | Includes XLR Top Handle for professional mics |
