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Sony FE 24mm f2.8 G Lens
The Sony FE 24mm f/2.8 G completes the "Compact G Trio" (alongside the 40mm and 50mm G). It is one of the smallest full-frame lenses Sony has ever made, designed for those who want professional-grade "G" optics in a package that fits in a large pocket.
| Feature | Specification |
| Focal Length | 24mm (36mm equivalent on APS-C) |
| Aperture | $f/2.8$ to $f/22$ (7-blade rounded diaphragm) |
| Autofocus | Dual XD Linear Motors (Silent and high-speed) |
| Min. Focus | 0.24m (AF) / 0.18m (Manual) |
| Weight | 162g (Lightest in the Trio) |
| Filter Size | 49mm (Matches the 40mm and 50mm G) |
| Build | All-aluminum exterior, Dust & Moisture resistant |
Sony FE 28-70mm f2 GM Lens (Sony E)
The Sony FE 28-70mm f/2 GM is a historic lens for Sony, released in late 2024 as the first standard zoom for the E-mount to feature a constant aperture. It is essentially designed to replace a bag full of or prime lenses, offering prime-level sharpness and bokeh with the convenience of a zoom.
| Feature | Specification |
| Aperture | Constant $f/2$ throughout the zoom range |
| Autofocus | 4 XD Linear Motors (Blazing fast and silent) |
| Optics | 20 Elements in 14 Groups (3 XA, 3 Super ED elements) |
| Min. Focus | 0.38m (1.25 ft) throughout the zoom range |
| Aperture Blades | 11 (Rounded for flawless circular bokeh) |
| Weight | 918g (Roughly 2/3 the weight of the Canon version) |
| Filter Size | 86mm |
Sony FE 28-70mm f3.5-5.6 OSS Lens
The Sony FE 28-70mm f/3.5-5.6 OSS is the classic "kit lens" that often comes bundled with Sony’s A7-series cameras. While it doesn't carry the G or G Master branding, it is a highly reliable, compact, and affordable entry into full-frame photography.
| Feature | Specification |
| Aperture | $f/3.5$ at 28mm — $f/5.6$ at 70mm |
| Stabilization | OSS (Optical SteadyShot) Built-in |
| Min. Focus | 0.3m (Wide) to 0.45m (Tele) |
| Weight | 295g (Extremely lightweight) |
| Filter Size | 55mm |
| Construction | 9 Elements in 8 Groups (3 Aspherical, 1 ED) |
| Weather Sealing | Dust and moisture-resistant design |
Sony FE 28mm f2 Lens
The Sony FE 28mm f/2 is a compact, high-speed wide-angle prime that has long been a favorite for its portability and value. While it lacks the "G Master" or "S-Line" branding, it punches above its weight, particularly for creators who need a wider field of view than a 35mm lens but still want a fast aperture for low-light work.
| Feature | Specification |
| Aperture | $f/2$ to $f/22$ (9-blade circular diaphragm) |
| Autofocus | Linear Actuator (Quiet and smooth) |
| Optical Design | 9 Elements in 8 Groups (3 Aspherical, 2 ED elements) |
| Min. Focus | 0.29m (AF) / 0.25m (MF) |
| Weight | 200g (Ultra-lightweight) |
| Filter Size | 49mm |
| Build | Aluminum alloy exterior, Dust & Moisture resistant |
Sony FE 35mm f1.4 GM Lens
| Feature | Specification |
| Aperture | $f/1.4$ to $f/16$ (11-blade rounded diaphragm) |
| Autofocus | 2 XD Linear Motors (Quiet, ultra-fast tracking) |
| Min. Focus | 0.27m (AF) / 0.25m (MF) — Excellent for close-ups |
| Optics | 2 XA (extreme aspherical) and 1 ED elements |
| Weight | 524g (Heavier than the f/1.8 but light for its class) |
| Filter Size | 67mm |
| Controls | De-clickable aperture ring, 2 focus hold buttons, AF/MF switch |
Sony FE 35mm f1.8 Lens
The Sony FE 35mm f/1.8 is one of Sony's most popular "everyday" lenses. While it doesn't carry the G Master label, it is often preferred by professionals for its combination of fast autofocus, compact size, and impressive sharpness.
| Feature | Specification |
| Aperture | $f/1.8$ to $f/22$ (9-blade rounded diaphragm) |
| Autofocus | Linear Motor (Quiet and very fast) |
| Min. Focus | 0.22m (Excellent for close-up product shots) |
| Weight | 280g (Roughly half the weight of the $f/1.4$ GM) |
| Filter Size | 55mm |
| Build | Dust and moisture resistant with a metal mount |
| Controls | Customizable Focus Hold button & AF/MF switch |
Sony FE 400-800mm f6.3-8 G OSS Lens
The Sony FE 400-800mm f/6.3-8 G OSS is a specialized super-telephoto powerhouse. Released in March 2025, it is currently the longest-reaching zoom lens Sony has ever produced for the E-mount system.
| Feature | Specification |
| Focal Length | 400–800mm (Full-Frame) |
| Max Aperture | $f/6.3$ at 400mm — $f/8.0$ at 800mm |
| Aperture Blades | 11 (Rounded for smooth bokeh) |
| Autofocus | Dual XD Linear Motors (Silent and high-speed) |
| Min. Focus | 1.7m (at 400mm) to 3.5m (at 800mm) |
| Stabilization | Optical SteadyShot (OSS) with 3 modes |
| Weight | 2,475g (Approx. 5.5 lbs) |
| Filter Size | 105mm |
Sony FE 40mm f2.5 G Lens
| Feature | Specification |
| Focal Length | 40mm (60mm equivalent on APS-C) |
| Aperture | $f/2.5$ to $f/22$ (7-blade rounded diaphragm) |
| Autofocus | Dual XD Linear Motors (Instant and silent) |
| Min. Focus | 0.28m (AF) / 0.25m (MF) |
| Weight | 173g (Incredibly light) |
| Filter Size | 49mm |
| Build | Aluminum exterior, Dust & Moisture resistant |
Sony FE 50-150mm f2 GM Lens
The Sony FE 50-150mm f/2 G Master (model SEL50150GM) is a revolutionary high-speed telephoto zoom lens. Announced in April 2025, it is the world’s first full-frame telephoto zoom to offer a constant f/2 aperture up to 150mm, effectively replacing several prime lenses (50mm, 85mm, and 135mm) in a single body.
| Feature | Details |
| Focal Length | 50–150 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 47°–16.5° (Full-Frame) |
| Aperture Blades | 11 (Circular diaphragm) |
Sony FE 50mm f1.2 GM Lens
The Sony FE 50mm f/1.2 GM is the undisputed "King of 50mms" in the Sony ecosystem. While the version you looked at is clinically perfect and portable, the is a "statement" lens designed for those who want the absolute maximum in light-gathering ability and subject isolation.
| Feature | Specification |
| Aperture | $f/1.2$ to $f/16$ (Massive light intake) |
| Autofocus | 4 XD Linear Motors (Faster than the $f/1.4$ to move heavier glass) |
| Diaphragm | 11-blade rounded (For perfectly circular bokeh) |
| Min. Focus | 0.40m (15.7 inches) |
| Weight | 778g (Substantially heavier than the $f/1.4$ GM) |
| Filter Size | 72mm |
| Construction | Magnesium alloy & High-grade polycarbonate (Weather-sealed) |
Sony FE 50mm f1.4 GM Lens
| Feature | Specification |
| Aperture | $f/1.4$ to $f/16$ (11-blade rounded diaphragm) |
| Autofocus | 2 XD Linear Motors (Quiet, high-speed tracking) |
| Optics | 14 Elements in 11 Groups (including 2 XA and 1 ED elements) |
| Minimum Focus | 0.41m (AF) / 0.38m (MF) |
| Weight | 516g (Approx. 33% lighter than the f/1.2 version) |
| Filter Size | 67mm (Standardized with 24mm & 35mm GM) |
| Controls | De-clickable aperture ring, Iris lock, 2 Focus hold buttons |
Sony FE 50mm f1.8 Lens
The Sony FE 50mm f/1.8 (Model: SEL50F18F) is the quintessential "nifty fifty" for the Sony E-mount system. It is specifically designed as an affordable, lightweight prime lens for full-frame cameras like the A7 series, though it performs exceptionally well on APS-C bodies (like the A6400 or ZV-E10) as a 75mm equivalent portrait lens.
| Feature | Specification |
| Focal Length | 50mm (75mm on APS-C) |
| Aperture | $f/1.8$ to $f/22$ |
| Diaphragm | 7-blade circular aperture |
| Optics | 6 elements in 5 groups (1 aspherical element) |
| Weight | 186g (Ultra-lightweight) |
| Filter Size | 49mm |
| Mount | Metal (sturdier than many budget plastic mounts) |
Sony FE 70-200mm f2.8 GM OSS Lens
The Sony FE 70-200mm f/2.8 GM OSS (model SEL70200GM) is the original Mark I version of Sony’s flagship telephoto zoom. While the newer Mark II version is lighter, this original G Master remains a powerhouse in the professional world, known for its robust build, integrated optical stabilization, and legendary bokeh.
| Feature | Details |
| Focal Length | 70–200 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2.8 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 34°–12° 30' (Full-Frame) |
| Aperture Blades | 11 (Circular diaphragm for smooth bokeh) |
Sony FE 70-200mm f4 Macro G OSS II Lens
The Sony FE 70-200mm f/4 Macro G OSS II (model SEL70200G2), released in mid-2023, is a significant reimagining of the classic 70-200mm f/4. It is the world’s first lens in its class to offer 0.5x "half-macro" magnification across the entire zoom range, making it one of the most versatile telephoto zooms ever made.
| Feature | Details |
| Focal Length | 70–200 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/4 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 34°–12.5° (Full-Frame) |
| Aperture Blades | 9 (Rounded diaphragm) |
Sony FE 85mm f1.4 GM II Lens
The Sony FE 85mm f/1.4 GM II (model SEL85F14GM2) is the second-generation evolution of Sony’s premier portrait prime. Released in late 2024 and gaining significant traction in 2025/2026, it addresses every critique of the original—slimming down significantly while drastically increasing autofocus speed and video utility.
| Feature | Details |
| Focal Length | 85mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 11 (Circular diaphragm) |
Sony FE 85mm f1.4 GM Lens
The Sony FE 85mm f/1.4 G Master (model SEL85F14GM) is the gold standard for portrait photography in the Sony ecosystem. As a G Master lens, it is designed for extreme resolution and the smoothest possible bokeh, utilizing Sony’s most advanced optical technologies to meet the demands of high-resolution sensors.
| Feature | Details |
| Focal Length | 85mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 11 (Rounded diaphragm for perfectly circular bokeh) |
Sony FE 85mm f1.8 Lens
The Sony FE 85mm f/1.8 (model SEL85F18) is widely considered one of the best value-for-money lenses in the Sony ecosystem. It offers a classic portrait focal length with a fast aperture in a package that is significantly lighter and more affordable than its G Master counterpart, without sacrificing much in terms of sharpness.
| Feature | Details |
| Focal Length | 85mm (127.5mm equivalent on APS-C) |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.8 |
| Minimum Aperture | f/22 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 9 (Circular diaphragm) |
Sony FE 90mm f2.8 Macro G OSS
The Sony FE 90mm f/2.8 Macro G OSS (model SEL90M28G) is one of the most acclaimed lenses in the Sony E-mount lineup. It is a dedicated macro lens that provides a true 1:1 magnification ratio, making it an essential tool for high-end product photography, insects, and incredibly detailed portraits.
| Feature | Details |
| Focal Length | 90mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2.8 |
| Minimum Aperture | f/22 |
| Angle of View | 27° (Full-Frame) |
| Aperture Blades | 9 (Rounded diaphragm) |
Sony FE PZ 16-35mm f4 G Lens
| Feature | Details |
| Focal Length | 16–35 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/4 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 107°–63° (Full-Frame) |
| Aperture Blades | 7 (Rounded diaphragm) |
Sony FX30 Digital Cinema Camera
The Sony FX30 is the entry point into Sony’s prestigious "Cinema Line." While it looks similar to the ZV-E10 II, it is a dedicated filmmaking machine with a body designed for heavy production use.
For your shop, this is the camera to choose if you want to create true cinematic commercials. It features a "Dual Base ISO," which means it can shoot incredibly clean, noise-free footage even in the dimly lit corners of your store.
| Feature | Specification |
| Sensor | 26MP APS-C Exmor R CMOS (Back-illuminated) |
| Video | 4K up to 120p / 10-bit 4:2:2 Internal |
| Log Shooting | Full S-Log3 with Custom LUT support |
| Body Design | 5 Threaded holes (1/4-20) for mounting gear without a cage |
| Cooling | Internal Fan for unlimited recording in 40°C heat |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Dual Slots | 2x CFexpress Type A / SD UHS-II Hybrid Slots |
Sony FX3A Full-Frame Cinema Camera
| Feature | Specification |
| Sensor | 12.1MP Full-Frame Exmor R CMOS (Back-illuminated) |
| ISO Range | 80–102,400 (Expandable to 409,600) |
| Video | 4K 120p / 10-bit 4:2:2 Internal |
| Color Science | S-Cinetone (Matches Venice & FX9 cinema cameras) |
| Cooling | Active Cooling System (Built-in Fan) |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Audio | Includes XLR Top Handle for professional mics |
Sony NP-FW50 Lithium-Ion Rechargeable Battery
The Sony NP-FW50 (W-series) is one of Sony's most widely used batteries, powering a vast range of mirrorless cameras from the NEX series up to the second-generation Alpha 7 bodies. While the newer Z-series (NP-FZ100) has more capacity, the NP-FW50 remains essential for users of compact Sony bodies.
| Feature | Details |
| Battery Type | Lithium-ion Rechargeable |
| Capacity | 1020 mAh (Typical) / 1080 mAh (Some variants) |
| Output Voltage | 7.2 VDC |
| Energy | 7.3 Wh |
| Weight | Approx. 42.5 g (1.5 oz) |
| Dimensions | 31.8 x 18.5 x 45 mm |
SONY NP-FZ100 BATTERY
| Feature | Details |
| Battery Type | Lithium-ion Rechargeable |
| Capacity | 2280 mAh |
| Output Voltage | 7.2 VDC |
| Energy | 16.4 Wh |
| Weight | Approx. 83 g (3.0 oz) |
| Dimensions | 38.7 x 22.7 x 51.7 mm |
Sony ZV-1 Digital Camera (Black)
The Sony ZV-1 is the camera that started the dedicated vlogging revolution for Sony. It remains a top choice for shop owners because it balances professional 4K video with a compact, "point-and-shoot" simplicity that doesn't require technical expertise to get great results.
For your website, this camera is ideal for fast product demonstrations and "talking head" videos where you want a blurred background without carrying a heavy mirrorless setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 24-70mm (35mm Equiv.) $f/1.8-2.8$ ZEISS Vario-Sonnar T* |
| Video | 4K up to 30p / 1080p up to 120p |
| Stabilization | Optical SteadyShot (Active Mode) |
| Audio | Directional 3-Capsule Mic (Windscreen included) |
| Screen | Side-flip Vari-angle LCD (Perfect for vlogging) |
| Weight | 294g (Pocket-sized) |
Sony ZV-1 II Digital Camera (Black)
The Sony ZV-1 II is the successor to the original ZV-1, designed as a highly portable, all-in-one vlogging solution. Unlike the ZV-E1, which is a full-frame professional powerhouse, the ZV-1 II uses a 1-inch sensor and a built-in lens, making it small enough to fit in a jacket pocket while still delivering high-quality 4K video.
For your e-commerce shop, this is an excellent "grab-and-go" camera for quick social media updates, behind-the-scenes stories, or handheld product showcases where you don't want to carry a heavy setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 18-50mm (35mm Equiv.) $f/1.8-4.0$ ZEISS Vario-Sonnar T* |
| Video | 4K at 30p / FHD at 120p (8-bit) |
| AF System | Fast Hybrid AF with 315 Phase-detect points |
| Screen | 3.0-inch Vari-angle Touchscreen LCD |
| Audio | Intelligent 3-Capsule Mic with Windscreen included |
| ND Filter | Built-in 3-stop ND filter (Great for bright daylight) |
| Weight | 292g (Including battery and card) |
