Sony FE 70-200mm f2.8 GM OSS Lens
The Sony FE 70-200mm f/2.8 GM OSS (model SEL70200GM) is the original Mark I version of Sony’s flagship telephoto zoom. While the newer Mark II version is lighter, this original G Master remains a powerhouse in the professional world, known for its robust build, integrated optical stabilization, and legendary bokeh.
| Feature | Details |
| Focal Length | 70–200 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2.8 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 34°–12° 30' (Full-Frame) |
| Aperture Blades | 11 (Circular diaphragm for smooth bokeh) |
Sony FE 70-200mm f4 Macro G OSS II Lens
The Sony FE 70-200mm f/4 Macro G OSS II (model SEL70200G2), released in mid-2023, is a significant reimagining of the classic 70-200mm f/4. It is the world’s first lens in its class to offer 0.5x "half-macro" magnification across the entire zoom range, making it one of the most versatile telephoto zooms ever made.
| Feature | Details |
| Focal Length | 70–200 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/4 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 34°–12.5° (Full-Frame) |
| Aperture Blades | 9 (Rounded diaphragm) |
Sony FE 85mm f1.4 GM II Lens
The Sony FE 85mm f/1.4 GM II (model SEL85F14GM2) is the second-generation evolution of Sony’s premier portrait prime. Released in late 2024 and gaining significant traction in 2025/2026, it addresses every critique of the original—slimming down significantly while drastically increasing autofocus speed and video utility.
| Feature | Details |
| Focal Length | 85mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 11 (Circular diaphragm) |
Sony FE 85mm f1.4 GM Lens
The Sony FE 85mm f/1.4 G Master (model SEL85F14GM) is the gold standard for portrait photography in the Sony ecosystem. As a G Master lens, it is designed for extreme resolution and the smoothest possible bokeh, utilizing Sony’s most advanced optical technologies to meet the demands of high-resolution sensors.
| Feature | Details |
| Focal Length | 85mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 11 (Rounded diaphragm for perfectly circular bokeh) |
Sony FE 85mm f1.8 Lens
The Sony FE 85mm f/1.8 (model SEL85F18) is widely considered one of the best value-for-money lenses in the Sony ecosystem. It offers a classic portrait focal length with a fast aperture in a package that is significantly lighter and more affordable than its G Master counterpart, without sacrificing much in terms of sharpness.
| Feature | Details |
| Focal Length | 85mm (127.5mm equivalent on APS-C) |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.8 |
| Minimum Aperture | f/22 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 9 (Circular diaphragm) |
Sony FE 90mm f2.8 Macro G OSS
The Sony FE 90mm f/2.8 Macro G OSS (model SEL90M28G) is one of the most acclaimed lenses in the Sony E-mount lineup. It is a dedicated macro lens that provides a true 1:1 magnification ratio, making it an essential tool for high-end product photography, insects, and incredibly detailed portraits.
| Feature | Details |
| Focal Length | 90mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2.8 |
| Minimum Aperture | f/22 |
| Angle of View | 27° (Full-Frame) |
| Aperture Blades | 9 (Rounded diaphragm) |
Sony FE PZ 16-35mm f4 G Lens
| Feature | Details |
| Focal Length | 16–35 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/4 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 107°–63° (Full-Frame) |
| Aperture Blades | 7 (Rounded diaphragm) |
Sony FX30 Digital Cinema Camera
The Sony FX30 is the entry point into Sony’s prestigious "Cinema Line." While it looks similar to the ZV-E10 II, it is a dedicated filmmaking machine with a body designed for heavy production use.
For your shop, this is the camera to choose if you want to create true cinematic commercials. It features a "Dual Base ISO," which means it can shoot incredibly clean, noise-free footage even in the dimly lit corners of your store.
| Feature | Specification |
| Sensor | 26MP APS-C Exmor R CMOS (Back-illuminated) |
| Video | 4K up to 120p / 10-bit 4:2:2 Internal |
| Log Shooting | Full S-Log3 with Custom LUT support |
| Body Design | 5 Threaded holes (1/4-20) for mounting gear without a cage |
| Cooling | Internal Fan for unlimited recording in 40°C heat |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Dual Slots | 2x CFexpress Type A / SD UHS-II Hybrid Slots |
Sony FX3A Full-Frame Cinema Camera
| Feature | Specification |
| Sensor | 12.1MP Full-Frame Exmor R CMOS (Back-illuminated) |
| ISO Range | 80–102,400 (Expandable to 409,600) |
| Video | 4K 120p / 10-bit 4:2:2 Internal |
| Color Science | S-Cinetone (Matches Venice & FX9 cinema cameras) |
| Cooling | Active Cooling System (Built-in Fan) |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Audio | Includes XLR Top Handle for professional mics |
Sony NP-FW50 Lithium-Ion Rechargeable Battery
The Sony NP-FW50 (W-series) is one of Sony's most widely used batteries, powering a vast range of mirrorless cameras from the NEX series up to the second-generation Alpha 7 bodies. While the newer Z-series (NP-FZ100) has more capacity, the NP-FW50 remains essential for users of compact Sony bodies.
| Feature | Details |
| Battery Type | Lithium-ion Rechargeable |
| Capacity | 1020 mAh (Typical) / 1080 mAh (Some variants) |
| Output Voltage | 7.2 VDC |
| Energy | 7.3 Wh |
| Weight | Approx. 42.5 g (1.5 oz) |
| Dimensions | 31.8 x 18.5 x 45 mm |
SONY NP-FZ100 BATTERY
| Feature | Details |
| Battery Type | Lithium-ion Rechargeable |
| Capacity | 2280 mAh |
| Output Voltage | 7.2 VDC |
| Energy | 16.4 Wh |
| Weight | Approx. 83 g (3.0 oz) |
| Dimensions | 38.7 x 22.7 x 51.7 mm |
Sony ZV-1 Digital Camera (Black)
The Sony ZV-1 is the camera that started the dedicated vlogging revolution for Sony. It remains a top choice for shop owners because it balances professional 4K video with a compact, "point-and-shoot" simplicity that doesn't require technical expertise to get great results.
For your website, this camera is ideal for fast product demonstrations and "talking head" videos where you want a blurred background without carrying a heavy mirrorless setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 24-70mm (35mm Equiv.) $f/1.8-2.8$ ZEISS Vario-Sonnar T* |
| Video | 4K up to 30p / 1080p up to 120p |
| Stabilization | Optical SteadyShot (Active Mode) |
| Audio | Directional 3-Capsule Mic (Windscreen included) |
| Screen | Side-flip Vari-angle LCD (Perfect for vlogging) |
| Weight | 294g (Pocket-sized) |
