Sony a7C II Mirrorless Camera (Silver)
The Sony a7C II in Silver is a perfect blend of retro-luxury aesthetics and modern full-frame performance. It packs the high-end 33MP sensor from the A7 IV into a body that is significantly smaller and more portable, making it an ideal choice for your shop's daily content creation.
| Feature | Specification |
| Sensor | 33.0MP Full-Frame Exmor R CMOS |
| Processor | BIONZ XR with Dedicated AI Processing Unit |
| Video | 4K 60p (10-bit 4:2:2) / S-Cinetone & S-Log3 |
| Stabilization | 7-Stop In-Body Image Stabilization (IBIS) |
| Autofocus | AI-based Real-time Tracking (Humans, Animals, Birds, Insects) |
| Screen | Side-opening Vari-angle Touch LCD |
| Weight | 514g (Body with battery and card) |
Sony a7C Mirrorless Camera (Black)
The Sony a7C in Black is the discreet, professional twin to the silver model we just discussed. While the silver version has a retro flair, the all-black finish is often preferred by shop owners and videographers for its "stealth" factor—it doesn't draw as much attention during candid shoots and is less likely to cause reflections when you're photographing shiny "newly products" for your website.
| Feature | Specification |
| Sensor | 24.2MP Full-Frame Exmor R CMOS |
| ISO Range | 100–51,200 (Expanded: 50–204,800) |
| Video | 4K 30p / FHD 120p (8-bit 4:2:0) |
| Stabilization | 5-Axis In-Body Image Stabilization (IBIS) |
| Autofocus | 693-point Hybrid AF with Real-time Tracking |
| Battery | NP-FZ100 (Approx. 740 shots per charge) |
| Weight | 509g (Compact and lightweight) |
Sony a7C Mirrorless Camera (Silver)
The Sony a7C in Silver is the camera that redefined how small a full-frame camera could be. It combines the proven 24.2MP sensor of the A7 III with a compact, rangefinder-style body, making it an excellent entry point into full-frame photography for your shop.
| Feature | Specification |
| Sensor | 24.2MP Full-Frame Exmor R CMOS |
| Video | 4K 30p (8-bit) / FHD 120p |
| AF System | 693 Phase-detection points with Real-time Eye AF |
| Stabilization | 5-Axis In-Body Image Stabilization (IBIS) |
| Screen | Side-opening Vari-angle Touch LCD |
| Battery | NP-FZ100 (Up to 740 shots - best in its class) |
| Weight | 509g (World's smallest full-frame at launch) |
Sony ZV-1 Digital Camera (Black)
The Sony ZV-1 is the camera that started the dedicated vlogging revolution for Sony. It remains a top choice for shop owners because it balances professional 4K video with a compact, "point-and-shoot" simplicity that doesn't require technical expertise to get great results.
For your website, this camera is ideal for fast product demonstrations and "talking head" videos where you want a blurred background without carrying a heavy mirrorless setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 24-70mm (35mm Equiv.) $f/1.8-2.8$ ZEISS Vario-Sonnar T* |
| Video | 4K up to 30p / 1080p up to 120p |
| Stabilization | Optical SteadyShot (Active Mode) |
| Audio | Directional 3-Capsule Mic (Windscreen included) |
| Screen | Side-flip Vari-angle LCD (Perfect for vlogging) |
| Weight | 294g (Pocket-sized) |
Sony ZV-1 II Digital Camera (Black)
The Sony ZV-1 II is the successor to the original ZV-1, designed as a highly portable, all-in-one vlogging solution. Unlike the ZV-E1, which is a full-frame professional powerhouse, the ZV-1 II uses a 1-inch sensor and a built-in lens, making it small enough to fit in a jacket pocket while still delivering high-quality 4K video.
For your e-commerce shop, this is an excellent "grab-and-go" camera for quick social media updates, behind-the-scenes stories, or handheld product showcases where you don't want to carry a heavy setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 18-50mm (35mm Equiv.) $f/1.8-4.0$ ZEISS Vario-Sonnar T* |
| Video | 4K at 30p / FHD at 120p (8-bit) |
| AF System | Fast Hybrid AF with 315 Phase-detect points |
| Screen | 3.0-inch Vari-angle Touchscreen LCD |
| Audio | Intelligent 3-Capsule Mic with Windscreen included |
| ND Filter | Built-in 3-stop ND filter (Great for bright daylight) |
| Weight | 292g (Including battery and card) |
