Sony
Sony FE 50-150mm f2 GM Lens
The Sony FE 50-150mm f/2 G Master (model SEL50150GM) is a revolutionary high-speed telephoto zoom lens. Announced in April 2025, it is the world’s first full-frame telephoto zoom to offer a constant f/2 aperture up to 150mm, effectively replacing several prime lenses (50mm, 85mm, and 135mm) in a single body.
| Feature | Details |
| Focal Length | 50–150 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 47°–16.5° (Full-Frame) |
| Aperture Blades | 11 (Circular diaphragm) |
Sony FE 50mm f1.2 GM Lens
The Sony FE 50mm f/1.2 GM is the undisputed "King of 50mms" in the Sony ecosystem. While the version you looked at is clinically perfect and portable, the is a "statement" lens designed for those who want the absolute maximum in light-gathering ability and subject isolation.
| Feature | Specification |
| Aperture | $f/1.2$ to $f/16$ (Massive light intake) |
| Autofocus | 4 XD Linear Motors (Faster than the $f/1.4$ to move heavier glass) |
| Diaphragm | 11-blade rounded (For perfectly circular bokeh) |
| Min. Focus | 0.40m (15.7 inches) |
| Weight | 778g (Substantially heavier than the $f/1.4$ GM) |
| Filter Size | 72mm |
| Construction | Magnesium alloy & High-grade polycarbonate (Weather-sealed) |
Sony FE 50mm f1.4 GM Lens
| Feature | Specification |
| Aperture | $f/1.4$ to $f/16$ (11-blade rounded diaphragm) |
| Autofocus | 2 XD Linear Motors (Quiet, high-speed tracking) |
| Optics | 14 Elements in 11 Groups (including 2 XA and 1 ED elements) |
| Minimum Focus | 0.41m (AF) / 0.38m (MF) |
| Weight | 516g (Approx. 33% lighter than the f/1.2 version) |
| Filter Size | 67mm (Standardized with 24mm & 35mm GM) |
| Controls | De-clickable aperture ring, Iris lock, 2 Focus hold buttons |
Sony FE 50mm f1.8 Lens
The Sony FE 50mm f/1.8 (Model: SEL50F18F) is the quintessential "nifty fifty" for the Sony E-mount system. It is specifically designed as an affordable, lightweight prime lens for full-frame cameras like the A7 series, though it performs exceptionally well on APS-C bodies (like the A6400 or ZV-E10) as a 75mm equivalent portrait lens.
| Feature | Specification |
| Focal Length | 50mm (75mm on APS-C) |
| Aperture | $f/1.8$ to $f/22$ |
| Diaphragm | 7-blade circular aperture |
| Optics | 6 elements in 5 groups (1 aspherical element) |
| Weight | 186g (Ultra-lightweight) |
| Filter Size | 49mm |
| Mount | Metal (sturdier than many budget plastic mounts) |
Sony FE 70-200mm f2.8 GM OSS Lens
The Sony FE 70-200mm f/2.8 GM OSS (model SEL70200GM) is the original Mark I version of Sony’s flagship telephoto zoom. While the newer Mark II version is lighter, this original G Master remains a powerhouse in the professional world, known for its robust build, integrated optical stabilization, and legendary bokeh.
| Feature | Details |
| Focal Length | 70–200 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2.8 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 34°–12° 30' (Full-Frame) |
| Aperture Blades | 11 (Circular diaphragm for smooth bokeh) |
Sony FE 70-200mm f4 Macro G OSS II Lens
The Sony FE 70-200mm f/4 Macro G OSS II (model SEL70200G2), released in mid-2023, is a significant reimagining of the classic 70-200mm f/4. It is the world’s first lens in its class to offer 0.5x "half-macro" magnification across the entire zoom range, making it one of the most versatile telephoto zooms ever made.
| Feature | Details |
| Focal Length | 70–200 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/4 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 34°–12.5° (Full-Frame) |
| Aperture Blades | 9 (Rounded diaphragm) |
Sony FE 85mm f1.4 GM II Lens
The Sony FE 85mm f/1.4 GM II (model SEL85F14GM2) is the second-generation evolution of Sony’s premier portrait prime. Released in late 2024 and gaining significant traction in 2025/2026, it addresses every critique of the original—slimming down significantly while drastically increasing autofocus speed and video utility.
| Feature | Details |
| Focal Length | 85mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 11 (Circular diaphragm) |
Sony FE 85mm f1.4 GM Lens
The Sony FE 85mm f/1.4 G Master (model SEL85F14GM) is the gold standard for portrait photography in the Sony ecosystem. As a G Master lens, it is designed for extreme resolution and the smoothest possible bokeh, utilizing Sony’s most advanced optical technologies to meet the demands of high-resolution sensors.
| Feature | Details |
| Focal Length | 85mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.4 |
| Minimum Aperture | f/16 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 11 (Rounded diaphragm for perfectly circular bokeh) |
Sony FE 85mm f1.8 Lens
The Sony FE 85mm f/1.8 (model SEL85F18) is widely considered one of the best value-for-money lenses in the Sony ecosystem. It offers a classic portrait focal length with a fast aperture in a package that is significantly lighter and more affordable than its G Master counterpart, without sacrificing much in terms of sharpness.
| Feature | Details |
| Focal Length | 85mm (127.5mm equivalent on APS-C) |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/1.8 |
| Minimum Aperture | f/22 |
| Angle of View | 29° (Full-Frame), 19° (APS-C) |
| Aperture Blades | 9 (Circular diaphragm) |
Sony FE 90mm f2.8 Macro G OSS
The Sony FE 90mm f/2.8 Macro G OSS (model SEL90M28G) is one of the most acclaimed lenses in the Sony E-mount lineup. It is a dedicated macro lens that provides a true 1:1 magnification ratio, making it an essential tool for high-end product photography, insects, and incredibly detailed portraits.
| Feature | Details |
| Focal Length | 90mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/2.8 |
| Minimum Aperture | f/22 |
| Angle of View | 27° (Full-Frame) |
| Aperture Blades | 9 (Rounded diaphragm) |
Sony FE PZ 16-35mm f4 G Lens
| Feature | Details |
| Focal Length | 16–35 mm |
| Lens Mount | Sony E-mount (Full-Frame) |
| Maximum Aperture | f/4 (Constant) |
| Minimum Aperture | f/22 |
| Angle of View | 107°–63° (Full-Frame) |
| Aperture Blades | 7 (Rounded diaphragm) |
Sony FX30 Digital Cinema Camera
The Sony FX30 is the entry point into Sony’s prestigious "Cinema Line." While it looks similar to the ZV-E10 II, it is a dedicated filmmaking machine with a body designed for heavy production use.
For your shop, this is the camera to choose if you want to create true cinematic commercials. It features a "Dual Base ISO," which means it can shoot incredibly clean, noise-free footage even in the dimly lit corners of your store.
| Feature | Specification |
| Sensor | 26MP APS-C Exmor R CMOS (Back-illuminated) |
| Video | 4K up to 120p / 10-bit 4:2:2 Internal |
| Log Shooting | Full S-Log3 with Custom LUT support |
| Body Design | 5 Threaded holes (1/4-20) for mounting gear without a cage |
| Cooling | Internal Fan for unlimited recording in 40°C heat |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Dual Slots | 2x CFexpress Type A / SD UHS-II Hybrid Slots |
Sony FX3A Full-Frame Cinema Camera
| Feature | Specification |
| Sensor | 12.1MP Full-Frame Exmor R CMOS (Back-illuminated) |
| ISO Range | 80–102,400 (Expandable to 409,600) |
| Video | 4K 120p / 10-bit 4:2:2 Internal |
| Color Science | S-Cinetone (Matches Venice & FX9 cinema cameras) |
| Cooling | Active Cooling System (Built-in Fan) |
| Stabilization | 5-Axis In-Body (IBIS) + Active Mode |
| Audio | Includes XLR Top Handle for professional mics |
Sony NP-FW50 Lithium-Ion Rechargeable Battery
The Sony NP-FW50 (W-series) is one of Sony's most widely used batteries, powering a vast range of mirrorless cameras from the NEX series up to the second-generation Alpha 7 bodies. While the newer Z-series (NP-FZ100) has more capacity, the NP-FW50 remains essential for users of compact Sony bodies.
| Feature | Details |
| Battery Type | Lithium-ion Rechargeable |
| Capacity | 1020 mAh (Typical) / 1080 mAh (Some variants) |
| Output Voltage | 7.2 VDC |
| Energy | 7.3 Wh |
| Weight | Approx. 42.5 g (1.5 oz) |
| Dimensions | 31.8 x 18.5 x 45 mm |
SONY NP-FZ100 BATTERY
| Feature | Details |
| Battery Type | Lithium-ion Rechargeable |
| Capacity | 2280 mAh |
| Output Voltage | 7.2 VDC |
| Energy | 16.4 Wh |
| Weight | Approx. 83 g (3.0 oz) |
| Dimensions | 38.7 x 22.7 x 51.7 mm |
Sony ZV-1 Digital Camera (Black)
The Sony ZV-1 is the camera that started the dedicated vlogging revolution for Sony. It remains a top choice for shop owners because it balances professional 4K video with a compact, "point-and-shoot" simplicity that doesn't require technical expertise to get great results.
For your website, this camera is ideal for fast product demonstrations and "talking head" videos where you want a blurred background without carrying a heavy mirrorless setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 24-70mm (35mm Equiv.) $f/1.8-2.8$ ZEISS Vario-Sonnar T* |
| Video | 4K up to 30p / 1080p up to 120p |
| Stabilization | Optical SteadyShot (Active Mode) |
| Audio | Directional 3-Capsule Mic (Windscreen included) |
| Screen | Side-flip Vari-angle LCD (Perfect for vlogging) |
| Weight | 294g (Pocket-sized) |
Sony ZV-1 II Digital Camera (Black)
The Sony ZV-1 II is the successor to the original ZV-1, designed as a highly portable, all-in-one vlogging solution. Unlike the ZV-E1, which is a full-frame professional powerhouse, the ZV-1 II uses a 1-inch sensor and a built-in lens, making it small enough to fit in a jacket pocket while still delivering high-quality 4K video.
For your e-commerce shop, this is an excellent "grab-and-go" camera for quick social media updates, behind-the-scenes stories, or handheld product showcases where you don't want to carry a heavy setup.
| Feature | Specification |
| Sensor | 20.1MP 1.0-type Exmor RS CMOS |
| Lens | 18-50mm (35mm Equiv.) $f/1.8-4.0$ ZEISS Vario-Sonnar T* |
| Video | 4K at 30p / FHD at 120p (8-bit) |
| AF System | Fast Hybrid AF with 315 Phase-detect points |
| Screen | 3.0-inch Vari-angle Touchscreen LCD |
| Audio | Intelligent 3-Capsule Mic with Windscreen included |
| ND Filter | Built-in 3-stop ND filter (Great for bright daylight) |
| Weight | 292g (Including battery and card) |
Sony ZV-E1 Mirrorless Camera (Black)
The Sony ZV-E1 is the ultimate tool for high-end content creation, packing the legendary full-frame sensor from the A7S III into a much smaller, vlogging-focused body. It is arguably the most powerful compact camera for video on the market today.
For your website, this camera will allow you to produce cinematic, "luxury" video banners with ease, thanks to its AI-driven features that act like a personal camera assistant.
| Feature | Specification |
| Sensor | 12.1MP Full-Frame Exmor R CMOS (Optimized for 4K) |
| ISO Range | 80 to 102,400 (Expandable to 409,600) |
| Video | 4K 60p (Upgradable to 120p) / 10-bit 4:2:2 |
| Stabilization | 5-Axis In-Body (IBIS) + Dynamic Active Mode |
| AI Processing | Dedicated unit for Human/Animal/Vehicle tracking |
| Audio | Intelligent 3-Capsule Mic with Windscreen |
| Weight | 483g (Body with battery and card) |
Sony ZV-E10 II Mirrorless Camera (Black)
| Feature | Specification |
| Sensor | 26.0MP APS-C Exmor R BSI CMOS (Same as FX30/a6700) |
| Processor | BIONZ XR (8x faster than the original model) |
| Video | 4K 60p (10-bit 4:2:2) / 5.6K Oversampling |
| Battery | NP-FZ100 (Massive upgrade; ~610 shots or 130 min video) |
| Autofocus | 759 Phase-detect points with AI-based Tracking |
| Screen | 3.0" Vari-angle Touchscreen with Vertical UI |
| Audio | Intelligent 3-Capsule Mic (Selectable direction) |
Sony ZV-E10 II Mirrorless Camera with 16-50mm Lens (Black)
The Sony ZV-E10 II with the 16-50mm Power Zoom Lens is the high-performance successor to the original ZV-E10. It is a major upgrade for your shop's content creation, as it inherits the advanced sensor and color science from the professional FX30, giving your website's hero videos a much more "luxury" and cinematic feel.
For your brand, this camera is a significant step up because it supports 10-bit 4:2:2 video, which allows for much smoother color gradients—essential for making your products look premium and high-end.
| Feature | Specification |
| Sensor | 26MP APS-C Exmor R CMOS (Same as FX30/A6700) |
| Video | 4K 60p (Oversampled from 5.6K) |
| Color Science | S-Cinetone included (Professional cinematic look) |
| Autofocus | 759 Phase-detection points with AI-based tracking |
| Battery | NP-FZ100 (Large battery - 2x more capacity than ZV-E10) |
| Vertical Video | UI automatically rotates for social media reels |
| Weight | 377g (Body only) |
Sony ZV-E10 Mirrorless Camera (Black)
The Sony ZV-E10 (Body Only) is the core of Sony’s APS-C vlogging lineup. While it shares the same internal "brain" as the kit version we discussed, buying the body only is a strategic move for your shop. It allows you to skip the basic kit lens and invest directly in high-end glass like the Sirui Sniper series to achieve a truly "luxury" aesthetic for your website.
For your brand, this camera acts as a versatile "digital canvas." It provides the professional 4K detail and AI-driven autofocus needed for high-quality e-commerce photography without the bulk of a traditional DSLR.
| Feature | Specification |
| Sensor | 24.2MP APS-C Exmor CMOS |
| Video | 4K 30p (Oversampled from 6K) / FHD 120p |
| Autofocus | 425 Phase-detect points with Real-time Eye AF |
| Audio | Directional 3-Capsule Mic (Windscreen included) |
| Connectivity | USB-C (Streaming & Power), 3.5mm Mic, Micro-HDMI |
| Battery | NP-FW50 (~80 mins recording) |
| Weight | 343g (Body only - extremely portable) |
Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)
The Sony ZV-E10 with the 16-50mm Power Zoom Lens is widely considered the "sweet spot" for e-commerce and shop-based content creation. It combines the professional quality of an interchangeable lens system with the beginner-friendly features of the ZV series.
For your website, this camera allows you to start with the versatile kit lens and later upgrade to the Sirui Sniper or Samyang lenses we discussed to achieve that high-end, luxury look.
| Feature | Specification |
| Sensor | 24.2MP APS-C Exmor CMOS |
| Video | 4K up to 30p (oversampled from 6K) / FHD 120p |
| Lens (Kit) | E PZ 16-50mm $f/3.5-5.6$ OSS (Power Zoom) |
| AF System | 425 Phase-detection points with Real-time Eye AF |
| Audio | Directional 3-Capsule Mic with Windscreen |
| Stabilization | Electronic "Active Mode" (Internal) |
| Weight | 343g (Body only) |
