Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)
৳ 77,000.00
The Sony ZV-E10 with the 16-50mm Power Zoom Lens is widely considered the “sweet spot” for e-commerce and shop-based content creation. It combines the professional quality of an interchangeable lens system with the beginner-friendly features of the ZV series.
For your website, this camera allows you to start with the versatile kit lens and later upgrade to the Sirui Sniper or Samyang lenses we discussed to achieve that high-end, luxury look.
| Feature | Specification |
| Sensor | 24.2MP APS-C Exmor CMOS |
| Video | 4K up to 30p (oversampled from 6K) / FHD 120p |
| Lens (Kit) | E PZ 16-50mm $f/3.5-5.6$ OSS (Power Zoom) |
| AF System | 425 Phase-detection points with Real-time Eye AF |
| Audio | Directional 3-Capsule Mic with Windscreen |
| Stabilization | Electronic “Active Mode” (Internal) |
| Weight | 343g (Body only) |
The Sony ZV‑E10 is a feature‑rich APS‑C mirrorless camera tailored specifically for vloggers, content creators, and hybrid shooters who want more flexibility and image quality than a smartphone without the complexity of larger professional systems. It pairs a 24.2 MP APS‑C Exmor CMOS sensor with Sony’s E‑mount lens ecosystem, giving you access to a huge range of lenses for video and photography. Bundled with the Sony E PZ 16‑50mm f/3.5‑5.6 OSS II power zoom lens, the camera offers a versatile wide‑to‑standard zoom perfect for everyday shooting, interviews, walk‑and‑talk videos, and lifestyle vlogs.
A fully‑articulating 3.0″ side‑flip touchscreen LCD makes self‑recording and framing intuitive, while a directional 3‑capsule built‑in microphone with included windscreen ensures clearer audio for front‑facing subjects without extra gear. Creator‑friendly features like Background Defocus, Product Showcase, and robust Real‑Time Eye AF & Tracking help automate focus and subject recognition so you can concentrate on telling your story.
Key Specifications
Imaging & Sensor
- Sensor: 24.2 MP APS‑C Exmor CMOS (23.5 × 15.6 mm)
- Processor: BIONZ X image processing
- Lens Mount: Sony E‑mount
- Effective Resolution: ~6000 × 4000
- Still Image File Formats: JPEG, RAW
- Continuous Shooting: Up to 11 fps (AF/AE)
- ISO Range: 100–32,000 (expandable to 51,200 for stills)
Lens (Kit)
- Lens: Sony E PZ 16‑50mm f/3.5‑5.6 OSS II power zoom
- Focal Length Equivalent: ~24‑75 mm (35 mm full‑frame)
- Optical SteadyShot (OIS): Yes (lens‑based stabilization)
- Auto‑Focus While Zooming: Supported for smooth video
- Lens Type: Power zoom (ideal for video)
Video Capabilities
- Max Resolution: UHD 4K up to 30 p (4:2:0 8‑bit)
- High Frame Rates: Full HD up to 120 fps for slow motion
- Video Profiles: HDR‑HLG, S‑Log2, S‑Log3 for creative grading
- 4K Oversampling: 6K oversampled readout for improved detail
- Recording Limit: No hard recording limit (thermal permitting)
Autofocus & Tracking
- AF System: Fast Hybrid AF with 425 phase/contrast points
- AF Features: Real‑Time Eye AF, Face/Eye Tracking
- Background Defocus: Quick toggling to shallow depth‑of‑field look
- Product Showcase Mode: Smooth focus shift from object to face
Display & Body
- Display: 3.0″ side‑flipping fully articulating touchscreen
- Build: Lightweight mirrorless with grip optimized for handheld
- Color: Black
- Wireless: Wi‑Fi (802.11n) + Bluetooth
- Ports: USB‑C, micro‑HDMI, 3.5 mm mic input, headphone output
Audio
- Mic: Built‑in directional 3‑capsule mic
- Inputs: 3.5 mm mic jack, headphone jack support
- Windscreen: Included for outdoor audio quality
Storage & Power
- Card Slot: Single SD/SDHC/SDXC (UHS‑I)
- Battery: Sony NP‑FW50 rechargeable lithium‑ion
- Battery Life: ~440 shots (CIPA estimate) / ~125 min video per charge
Core Features & Highlights
- Interchangeable Lens System: Access to Sony E‑mount lenses for creative flexibility.
- Creator‑First Controls: Dedicated buttons for background defocus, product showcase, and slow/quick (S&Q) motion.
- Flip‑Out Screen: Perfect for selfie‑style shooting and vlogging.
- Advanced AF: Reliable face and eye tracking helps keep subjects sharp.
- 4K Video & Slow Motion: 4K video and high‑speed Full HD capture for dynamic content.
Typical Use Cases
- Vlogging & YouTube Content: Flip screen, mic ports, and AF make capturing self‑shot videos simple.
- Travel & Everyday Photography: APS‑C sensor and zoom lens suit a range of photo styles.
- Tutorials & Product Videos: Product showcase and quick focus tools streamline workflow.
- Slow & Quick Motion Footage: Ideal for creative video effects in Full HD.
Strengths & Considerations
Strengths:
- Great for creators wanting better image quality than a smartphone with interchangeable lenses flexibility.
- Excellent autofocus and tracking for reliable video focus.
- Lightweight and portable mirrorless design.
Considerations:
- No in‑body sensor stabilization (relies on lens OSS).
- Single card slot may be limiting for some workflows.
- Battery life is moderate; consider extra batteries for extended use.
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The Sony ZV-E10 (Body Only) is the core of Sony’s APS-C vlogging lineup. While it shares the same internal "brain" as the kit version we discussed, buying the body only is a strategic move for your shop. It allows you to skip the basic kit lens and invest directly in high-end glass like the Sirui Sniper series to achieve a truly "luxury" aesthetic for your website.
For your brand, this camera acts as a versatile "digital canvas." It provides the professional 4K detail and AI-driven autofocus needed for high-quality e-commerce photography without the bulk of a traditional DSLR.
| Feature | Specification |
| Sensor | 24.2MP APS-C Exmor CMOS |
| Video | 4K 30p (Oversampled from 6K) / FHD 120p |
| Autofocus | 425 Phase-detect points with Real-time Eye AF |
| Audio | Directional 3-Capsule Mic (Windscreen included) |
| Connectivity | USB-C (Streaming & Power), 3.5mm Mic, Micro-HDMI |
| Battery | NP-FW50 (~80 mins recording) |
| Weight | 343g (Body only - extremely portable) |

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